Debbie French from Perfect Fit in Keynsham offers expert advice for finding the right maternity or nursing bra
Pregnancy is a time of exciting changes, but it can also bring questions – especially when it comes to finding the right maternity or nursing bra.
One common misconception among expectant mums is that a nursing bra is needed early in pregnancy. In fact, the best time to be fitted for a nursing bra is usually just two to three weeks before your due date, when your breast size is closer to what it will be during nursing.

That said, breast changes begin early in pregnancy. It’s not unusual for breast tissue to increase up to nine or twn times in size, which can lead to discomfort and sensitivity. That’s why we recommend regular fittings throughout your pregnancy to ensure your bras continue to offer proper support and don’t cause any pain or pressure. Bras with underwires sitting directly on breast tissue, for instance, can cause irritation or even blocked milk ducts for some women.
To stay comfortable during these changes, many women opt for non-wired bras throughout their pregnancy. These provide a softer, more flexible fit, though preferences do vary. Some prefer a flexi-wire design, which offers more structure while still adapting to the body’s changes. Whatever your preference, the key is a supportive fit that works with your unique shape and stage of pregnancy.
At Perfect Fit, we offer a carefully selected range of maternity and nursing bras to meet every need. Our collection includes non-wired bras, flexi-wired nursing bras and soft, wire-free sleep bras, all designed for maximum comfort and ease of use. With discreet nursing clips and stretchable materials, they provide quick and convenient access for breastfeeding, without sacrificing style or support.

We believe that functionality doesn’t have to mean compromising on aesthetics. Our nursing bras come in a variety of modern, elegant designs – perfect for women who want to feel confident and comfortable during one of the most transformative times in their lives.
Our range supports sizes from B to K cup, ensuring that every mum-to-be and nursing mum can find the right fit. Whether it’s your first pregnancy or you’re expanding family, our trained fitters are here to help you find bras that will support you through each stage—from early pregnancy to postnatal care.
Pregnancy and motherhood bring enough changes without having to worry about discomfort or poor fit. With the right bra, you can feel supported, cared for, and confident every day.
So why not pop in and see us at Perfect Fit, 50 Temple Street Keynsham BS31 1EH. We’re here to help make your motherhood journey a little more comfortable—one perfectly fitted bra at a time.
0117 986 0950 www.perfectfit.uk.com
