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For Debbie French of Perfect Fit in Keysham, the secret to good lingerie is a focus on it fitting correctly, no matter what the wearer’s age and demands.

“A good fitting bra will give you support, it can ease back and neck ache, and stop skin rashes under the breast,” explained Debbie. “The right size bra can make a difference to comfort during the day, while also boosting the wearer’s confidence and helping them to feel their best.

“It’s so important to me that Perfect Fit lives up to its name. We have been fitting lingerie perfectly since 1991 and have a trained dedicated team of staff to help ladies of all ages from juniors to seniors.

“Correct fitting underwear is our speciality. Our stock is enormous, so there is something for everyone from 8 to 108!”

Across the extensive range at Perfect Fit, you can find bridal wear, swimwear, nightwear and sports products, as well as items specifically for older women, new mums and mums-to-be, plus anyone with medical requirements.

“It’s so important to understand the needs of each customer, as well as listening to their requirements,” added Debbie. “For example, mums-to-be usually need to be measured in the first few weeks of pregnancy and then 2-4 weeks before baby is due for feeding bras. Good, pretty support bras are very important during the 9 months of pregnancy and we have a great selection to choose from.

“When it comes to sportswear, you don’t have to run a marathon to wear a sports bra! A good sports bra adds that little bit of extra support and comfort, which means that they are also extremely good for people with neck and back problems.

“And with the summer just around the corner, we stock a large range of swimwear from size 10 to 26 and cup sizes A to K. One piece outfits, bikinis, tankinis are all on show all year round and we have a variety of quality suppliers.

“Customers are always welcome to pay us a visit – we’re on Keynsham High Street just along from the swimming pool – to speak to one of our trained and very friendly team. We look forward to seeing you soon.”

www.perfectfit.uk.com